Posts Tagged ‘Runet’

SEO in the Russian Internet: Where to start?

January 17, 2011

In this post I’m going to have a closer look at the topic of Search Engine Marketing (SEM) in the Russian speaking Internet. I believe that any foreign company who wants to extend their business to the Russian market will have to make a decision on how to implement SEM campaigns in the RuNet.

There are a few options to consider. The less expensive one is to hire a freelancer. I would recommend searching for Russia-based SEO experts on Freelance.ru website. In my previous post I interviewed Mikhail Shakin , an experienced SEO freelancer and excellent blogger. He writes a very interesting and informative blog about the specifics of SEO in Russian search engines. He speaks English well and I am sure would be happy to answer SEM related questions if contacted through his blog. Generally, it’s very important to conduct thorough research about a freelancer’s work and reputation to avoid disappointment. However, it’s hard to undertake such research, if you don’t speak Russian, as this kind of information is mainly available in local non-English industry-related online resources.

Another way to enhance one’s presence in the Russian cyber market is to hire SEO & Internet Marketing companies based in the UK who have native Russian speakers working for them. I found a few UK firms on Google : WebCertain and New Frontier Digital. Unfortunately, not all companies provide employees’ profiles on websites. I came across only one Russian expert working for New Frontie Digital and don’t have a clear idea of the kind of experience Russians working here are expected to have to deliver SEM campaigns.

Some big companies prefer hiring native Russian speakers and let them take charge of online marketing in CIS region. However, it might be difficult to find the right candidate with relevant experience and legal rights to work in the UK. As an option a company can grow their own digital experts by offering Russian speaking employees to take online SEO courses. This will give them an opportunity to learn how to work with Russian search engines whilst practicing on a company’s website. For example, Russia- based company SEO – Study provides such training for approximately £ 360 per month.

Another option is to hire a SEO company based in Russia. This will give certain benefits: local agencies have all the resources to keep abreast with rapid changes of Russian search engines, more native speakers will be available to work on an account and ,finally, prices for services are lower comparing to the UK. In my experience Russians are very motivated to build relationships with clients from the West. Many agencies go the extra mile to deliver great service and results. I understand it’s quite complicated for a foreign company to find the right agency in Russia. I am sure that many still have an assumption that doing business with partners from the former USSR might turn into nightmare. I heard a few concerns from Western marketers about the quality of work middle-sized Russian agencies deliver. I came across a great post by Andrey Milyan, the first editor-in-chief of Search Marketing Standard where he describes the SEO industry in Russia. The article contains lots of criticism. However, the post is almost three years old and I’m sure things have changed.

Obviously, the language barrier is the main handicap for foreign companies to search for agencies in Russia. Many professional SEO forums such as Optimization.ru and other resources where you can look for experts are not translated to English. Usually, websites of Russian SEO independent agencies are only in Russian as well. I think this is the main reason why Western businesses working in the Russian market keep hiring global media agencies with chain offices in Russia. I agree that this is the most straightforward and relativity safe option, but an expensive one.

Someone from an independent local SEM agency explained to me the way some global agencies work in Russia and why their services might be not as excellent as you expect. Usually, big media agencies offer a broad range of services and started offering SEM not long ago. High-quality SEO services require a lot of time, expertise and human resources. Great SEM department requires investment in human resources and extensive training. To avoid these costs some big agencies tend to hire smaller sub-agencies or freelancers whose services are much cheaper and make profit on a price difference. Thus, a client pays a lot for cheap work and the quality of the work delivered turns out to be poor.

Well-known Russian Internet Marketing Agency Ashmanov & Parners conducted research about the state of the Russian SEO industry in October 2008 which was published in the Internet Marketing Practice magazine. According to their findings the price range for SEO services varies from 60,000 rubles (£1,260) – 120,000 (£2,510) rubles  per month. Despite the fact that this research is three years old it still gives a rough idea about the cost of SEO services in Russia. The authors of the research concluded that different companies provide different levels of customer service and ways of satisfying clients’ needs. My advice would be to spend more time shopping around before making a final choice. If I were to choose a SEM company in Russia, I would consider companies with employees speaking at industry events, that have strong social media presence and have staff members that are fluent in English.


In my next post I’m going to focus on the search habits of Internet users in Russia.

Vkontakte or Facebook? Consider both when promoting your brand on the Russian Internet.

January 4, 2011

I’d like to share an experience I had while working on creating online communities on two powerful social networking sites: Facebook and Vkontakte.I set up a group on Vkontakte for a company, specialising in English language courses and was involved in running a Facebook page for the same brand.

I’m sure there is no need to introduce Facebook; there are no doubts about its global success. According to Social Bakers stats today Facebook has 3 195 140 users in Russia and the number continues to grow. In order to develop a better understanding of the battle for a Russian speaking audience I recommend reading an article in Business Week about Zuckerberg’s ambition to expand to Russia.

For those who aren’t familiar with Vkontakte, it is the most popular social network in Russia, Ukraine, Kazakhstan, Belarus and Azerbaijan. According to the Visualize Traffic Vkontakte attracts 7,741,804 visitors per day and 1 in every 215 internet users in Russia logs into this site daily. The average age of the users varies from 12 to 34 years. The site is highly popular with school children and university students who spend their time here rather than watching television. The graph below illustrates that more people prefer to occupy the prime time surfing Vkontakte rather than main TV channels and radio stations which continue to lose audience.

As I mentioned in my previous post, Vkontakte is Facebook’s largest competitor for the Russian speaking Internet audience. Of course there are other Russian speaking social networks, but Vkontakte is the most comparable to Facebook and shares the same ambition; to attract as many members as possible and maximize revenue in the Russian speaking advertising market. Established five years ago, the Vkontakte network has grown into the third most visited website in Russia.

In my opinion, its success primarily relies on a free and high-quality streaming of the pirated video and audio content. Anyone registered on Vkontakte instantly obtains free access to a variety of movies and music, quite often in HD quality.

Recently, Vkontakte has been adapting their offering in order to improve user experience and meet the requirements of prospective advertisers. Gradually Vkontakte is becoming a much more sophisticated and user friendly network. It’s clear that Facebook’s penetration to the Russian market is having an impact on the way Vkontakte operates. For instance, their recent decision to stop banner advertising and the introduction of ‘Vkontakte Pages’ is a definite shift towards better user experience.

It is unquestionable that foreign companies operating in the Russian market should consider Vkontakte as a communication channel for their target audiences. It is also essential to understand whether your target audience spends enough time on Vkontakte to be able to acknowledge your brand and advertising effort. Russian intellectuals and influential online personas consider Vkontakte as a low-class website, full of spammers and time-wasters, however, as a social network you are targeting the masses, and so exposure here is crucial. It’s a great way to introduce your brand to Russian speakers and establish a presence on a localised social network, thus demonstrating your understanding of the Russian culture and people.

I’ve noticed recently that Vkontakte targeted advertising is more cost-effective and better tailored to the Russian market than Facebook. I give an example in a table below. It is my firm belief that for successful promotion on Vkontakte it is fundamental to have a native Russian speaker to do the job. Russian is a complicated language and Google Translate is not enough to grasp important nuances. Even though the site has an English version, not all content is being translated and it seems that the customer service team is not trained to work with foreign clients. My English speaking colleague emailed Vkontakte several times with a request to be introduced to an English speaking account manager, but he failed to receive a response.

Another option is to hire an agency in Russia in order for them to build up an online community and interact with an audience. However, this can be costly and it is more than probable that you won’t be able to fully monitor the communication process.

The table below highlights some of differences between promoting a brand on Vkontakte and Facebook. I’m sure due to a rapid development of both sites these observations will shortly become outdated. My colleague Natalie Copuroglu who specializes predominantly on Facebook campaigns helped me to come up with a few good points.

facebook versus vkontakte



Search Engine Optimisation (SEO) and Search Engine Marketing on Russian Search Engines.

December 7, 2010

Russian InternetWhile interest in the Russian speaking Internet is steadily growing, more businesses are exploring efficient ways of reaching the Russian speaking audience online. I’m going to take a closer look at the very relevant and controversial topic of SEO and marketing on Runet. I find it exciting because all successful businesses strive to be at the top of search engines results. No doubts, it’s important to secure the best spot in search rankings. Especially, if the company is targeting a foreign market and has to compete with local businesses. Surely, there is a big difference between Search Engine Marketing with Google and Yandex, the largest search engine in Russia and the particularities are not restricted to language itself. I call the topic of search engine marketing in Russia controversial because I heard a few opinions about some unethical tactics companies use while implementing Russian Search Marketing techniques.

I’m trying to find a Russian-based SEO agency to write a post on my blog about the state of SEO, and hopefully this will cover the topic in the near future with more professional insights. In the meantime, I asked my friend Veronika Jermolina who has done some SEO work on the Russian Internet to share her experiences on my blog. Although she may not be an expert, she has a completely independent point of view. This is what she had to say:

“For the past two years I have been working in the usability industry in the UK. In the last 6 months I have taken a keen interest in SEO, mostly through reading and working on optimising a website of a log house construction company for the Russian market. Although I am by no means an expert, I have noticed several differences between the attitudes towards SEO in the UK and Russia.

1. Use of ‘black hat’ methods of SEO

The worst offenders of using these ‘black hat’, or dodgy methods are companies who want to rank highly for competitive queries, such as ‘log houses in Moscow’. For example, link exchange schemes when site A places a link to site B in return for site B placing a link to site A. Another technique that is common in Russia is paid links, when an authoritative website or blogger is paid for placing a link to a website. Don’t get me wrong, I’ve seen serious businesses use this technique in the UK too, but the use of these techniques in Runet is in my opinion absolutely atrocious.

Such techniques, if discovered, are penalised by search engines. They are also counter-productive for the web as a whole. Due to manipulated ratings the user is not given the best result for his/her query. Further, this effort quickly becomes fruitless if the user exits the site immediately due to its poor content.

2. SEO viewed as a part of user-centred and persuasive design

In Russia SEO is definitely seen as one of the most important success factors for a website. In the UK the concepts of usability and user centred design are much more advanced and seen as a priority. Rather than ranking well in search engines the concern is often about being able to deliver relevant, persuasive content and functionality.

3. Lack of research

SEO in itself is a bit of a black box in a sense that no one really knows how search engines work. If people did, it would be too easy to use this knowledge to manipulate and compromise results. However, it is possible to gain a better understanding through changing variables and observing how they affect ranking over time. There are plenty of resources available to English-speaking audiences, for example SEOmoz. One problem I did come across was the lack of research in Russian, specific to Russian audiences. For example, how does transliteration affect the results?”

Russian language social media platforms: effective tools for political lobbying.

November 20, 2010

This week I’ve been observing how a scandal, published on the famous social media platform Livejournal.ru spread to the mass media and within 24 hours caught the attention of Vladimir Putin’s press office.

Unsurprisingly, the story is about corruption and theft during the construction of a pipeline by the state-owned Transneft. A famous Russian blogger, Navalnyj, who has investigated the case for a few months, collected supporting documents and displayed his findings in an earnest and vigorous post , which he ironically called “How do they saw at Transneft”. In Russian there is an expression “ to saw the money “ from something. Usually, it’s used to describe situations where corrupt authorities steal large sums while working on government projects. The main message of the post is to point out that the highest echelons keep stealing and make a mockery of the country. The author passionately encourages his readers to repost and get as much publicity as possible. There is a press release in English for the international media. The post provoked a gush of anger from the Livejournal community and received 10000 comments.

I am fascinated by the role Facebook plays in Russia. As I mentioned in my earlier posts the Livejournal community has always been the place for highbrow discussions where small communities of Russian intellectuals spark debates about sociopolitical issues. However, it has always been limited and never enjoyed a greater outreach to a mainstream audience. I think its structure didn’t provide opportunities for sharing material as easily as Facebook does now. There were no Share and Like buttons. For example, I wouldn’t know about this post as I don’t have a Livejournal account except I saw a link to Navalnyj’s Livejournal post published on my wall, as one of my friends shared it. I was intrigued by the name of the post and, as I know that my friend is peculiarly interested in Russian political affairs sharing newsworthy stuff , I immediately followed it to check it out. Navalny has a page on Facebook with already more than 2000 friends. On the wall his status update says that he is not sure how to use Facebook and what kind of opportunties it has for dissemination of information and asks people to share the link.

Alexey Navalny

It looks like it’s going to be a great case study of how to use social media in Russia while lobbing political parties. Alexey Navalnyj directly asks the government to comment on the story and start an investigation. He suggests that top managers of the construction company should be arrested for theft and corruption. So far the story has received coverage in an influential business-focused Russian media outlet Vedomosti The mainstream media like Pervj kanal typically praises the opening of a new Transneft pipeline. It’s amazing how the situation is changing. Just a while ago to draw attention to such a dangerous story you had to go to great lengths to convince editors to publish it and make available it to public. Nowadays, a well written post creates such a fuss and gets noticed by the premier within 24 hours. Great news for Russia and I am going to keep an eye on this event which will make it into the textbooks of political PR.


Interview with a Russian digital PR expert Michael Golovanov

November 15, 2010

On my last visit to Moscow, I met Michael Golovanov, Executive Director of Insiders online, a digital division of the leading communications agency in Russia. Here’s an extract of my interview with him.

What kind of Russian or Western organizations are the most active in running social media campaigns in the Russian speaking internet? What areas do they represent?

Currently, Russian are the main companies apply social media campaigns to promote their business online on Runet. This makes perfect sense, as there is no language barrier and they are more numerous. However, well-established foreign brands like Panasonic, McDonalds and Toyota are very enthusiastic about introducing new promotional techniques in Russia’s digital PR market and could be referred to as true trend setters. Frankly speaking, there are very few examples of successful campaigns. The majority of Western brands choose to stay passive in Russian social networks. I’ve noticed the B2C sector, especially, FMCG companies, are much more exposed to SMM and SMO campaigns because they aim to communicate directly with consumers.

B2B campaigns are harder to implement. Usually, these are quite complex projects combining corporate and product PR strategies involving ads in traditional mass media, banner advertising in niche portals, contextual search engine adverts and various SEO tactics. Despite high efficiency of B2B campaigns, the market is still very conservative applying these tactics. I’m sure this situation will change soon.

How do you identify influential bloggers? What kind of metrics do you use? Do you refer to particular ratings, communities, and personal contacts?

There is no single method for identifying influential bloggers. We consider various methods such as blog.yandex ratings, amount of visitors and subscribers, the blog’s inlinks from high profile resources, and blogger reputations in particular communities. Some bloggers use unethical internet marketing techniques such as faking the number of visitors, link farms, reciprocal link exchange and so on.

What is your opinion on Facebook’s invasion of Russia? Will Facebook takeover Vkontakte?

Originally, Vkontakte’s interface was copied from Facebook, but it’s been developed and tailored to the Russian speaking audience.Bear in mind, there’s a few years’ gap between the appearance of Vkontakte and Facebook. Hence, Vkontkte has a much bigger Russian-speaking audience. Facebook, however, is more widely used by foreigners, expats and immigrants. Undoubtedly, the Vkontakte’s big advantage is its pirate audio/video content. In addition, Vkontakte users experience a weaker censorship and controls compared to Facebook.

Is it worth for Western brands to promote through Russian social networks? Should they start using Twitter or Facebook in Russian language?

Obviously, it makes sense for Western companies aiming to penetrate Russian-speaking markets to promote themselves in Russian social networking sites. Of course, Russian social networking sites have many nuances, if given a choice between Facebook and Twitter, companies should use Facebook because it is a content generating site as opposed to Twitter’s broadcasting platform. According to experts there are just about 1500 active Russian speaking Twitter users. It’s worth emphasizing that LiveJournal.ru is the most influential and authoritative social network in Russia. Many organizations don’t realize this and fail to engage a captive and influential audience.

Can you give me an example of a crisis in the Russian online market space due to unprofessional social media tactics?

The main reason why brands fail to, successfully, implement social media campaigns is lack of experienced social media communicators. This is a global issue not only particular to Russia. Communication with bloggers requires a professional approach. Quite often, these kinds of tasks are delegated to the recent graduates or interns. It’s common practice for communication students to position themselves as social media professionals after maintaining a couple of blogs. They enter a market with low cost digital PR proposals and, as a result, cooperation with such teams is a waste of time, money, and a liability. A recent example of a major communication failure on Runet is the Utkonos story. Utkonos is an online supermarket. “Utkonos” means “Duckbill” in English. Their online PR campaign turned out to be a reputation disaster when it became clear a few popular bloggers wrote posts glorifying the supermarket at the same time and with similar content. Soon after, Russian-speaking bloggers created a new neologism called utkonosit ( to duckbill) to describe a badly crafted social media strategy.

Western brands have an advantage in that they can afford hiring Russian-speaking chains of global PR agencies with experienced, professional staffs to implement their campaigns. On the other hand, Western corporations’ experienced, professional staffs trained in traditional promotional techniques may lack tried and true social media network “evangelizers”. This is why there are no guarantees an expensive, social media campaign will generate the ROI sought. This is the main reason why Western companies shy away from the Runet and choose to rely on more traditional PR campaigns. In general, Western companies, by ignoring the way Russian-speaking audiences consume media, end up missing up on an opportunity to engage a sizeable market.

Does Insiders Online work on the European market?

Currently, we work, mainly, with Russian clients. But, we are planning to expand to the EU and open an office in London.

Russia: The end of YouTube — the official beginning of Internet censorship?

July 29, 2010

The news about Russia’s Far East court’s decision to ban access to YouTube and three online libraries, Lib.rus.ec, Thelib.ru and Zhurnal.ru has been actively discussed online in both languages. According to the court, the reason for banning these sites is that they host extremist ideological materials such as a video called Russia for Russians, promoting nationalism and writings by Adolf Hitler.

I’ve been always curious about the question of Internet censorship in Russia and this story proves that it exists and puts the Internet in danger as the last uncensored medium in Russia.

Freedom of expression is the main condition for democracy. When a local court in Russia bans access to YouTube this means that they don’t respect the essence of the political system of their own country. The beauty of democracy is that everyone has the opportunity to choose their beliefs, lifestyle and to express their point of view. The Internet is a great tool for facilitating such an exchange. Obviously, racism is unacceptable behaviour and it should be taken seriously by the government. However, there is no need to ban an entire international website and those interested in learning about Nazi ideas will circumvent this obstacle.

Nowadays, all democratic counties face the problem of racism; however, I am not aware of any cases where access to YouTube was banned in EU or US. Despite the fact that many countries have been suffering from racial conflicts for a long time, they don’t ban online access to information on this topic, as they take into consideration the fact that everyone has the right to freedom of speech. Actually, this court’s ruling is unconstitutional as it breaches the right to freedom of information, guaranteed by Article 29 of Russia’s Constitution.

 Today a court in Komsomolsk-on-Amur has applied the Soviet style censorship model, tomorrow other local authorities in Russia might follow their lead and start banning online content they find provocative or distributing. More likely, many Russians will support this idea as they are used to the fact that Soviet authorities controlled the information people have access to. I haven’t previously come across major cases of the Internet censorship in Russia and this one seems to be the boldest, banning a massive international site.

 This story is an example of Russia’s vastness and how hard is to ensure that innovative ideas are introduced equally in all parts the country. While Dmitry Medvedev is actively promoting the Internet to the masses and watches Youtube himself, local authorities elsewhere in the province are banning access to such a popular website, including Medvedev’s channel. In the meantime, I can’t imagine that a court in Moscow would ban access to YouTube and leave the population and all businesses based in the capital without such a ubiquitous channel.

Hopefully, the Internet savvy Dmitry Medvedev will ask the court to reconsider their decision and people in Far East of Russia will once again have access to YouTube.

Why Facebook won’t beat Russia’s Vkontakte?

July 1, 2010

Russia is on the priority list of countries which Facebook is planning to ехpand into  in the near future. According to an article in the  Financial Times Mark Zuckerberg is planning to make Facebook the leading social networking utility on Runet. The ultimate goal of Zucherberg is to reach 1 billion users by 2012. He admitted that organic growth is not enough to turn such an ambitious plan into reality. Currently the Facebook team are seeking different ways penetrating non- English language online audiences.

I am very curious to see what kind of strategies Facebook is going to implement to win the audience of the main Russian social networking players such as Vkontake and Odnoklassniki . Vkontakte is  the most popular social network utility in Russia. The number of Facebook users in Russia is  1, 244 ,280 while Vkontake has 75, 604 ,275  members . There are many online conversations on Runet about Facebook’s plans to invade Russian cyberspace. I’ve observed that the majority of Russian bloggers are quite sceptical about Facebook’s intention to conquer Russia.

As an active member of  both platforms, I can compare them from an ordinary user perspective. Vkontakte has a few drawbacks, and the most considerable one is an ongoing problem with the security of personal accounts. From personal experience, my account has been hacked  a couple of times and used for sending out spam and viruses. As far as I know, many users have become victims of viruses spread via Vkontakte. Facebook is much more robust in this regard and I haven’t got any viruses through this network. Also in my opinion,  Vkontakte has a less user-friendly interface than Facebook. For instance, you have to navigate from page to page if you want to chat online or check the news feed. Alerts about comments on my pictures are sent to my email only and not always on time. While Facebook sends a notification to your main page immediately when another uses comments on your status or pictures. Vkontakte doesn’t allow you to be logged in and appear offline, which is inconvenient if you don’t want to reply to messages instantly or to be noticed online. Finally, Vkontakte doesn’t have the Like button, allowing users to subscribe instantly to the content they find interesting. In general, Facebook is much more convenient to use, it offers a broader range of features and a more comprehensive security system.

Nevertheless, Vkontakte offers a special feature which attracts more new members daily and makes them spend a lot of time online. Members are able to view thousands of pirated copies of domestic and foreign movies dubbed into Russian. In addition, it’s possible to upload and download video and audio files via the VK Tracker application. This is the most significant advantage of Vkontakte over Facebook. It can be perceived that the majority of Vkontakte members will not be as easily persuaded to join Facebook and to give up their convenient online entertainment. Indeed, Facebook may offer a broader range of features and the possibility to interact with an international crowd. However, this may not be enough be for the ordinary user.  Yet, professionals and companies may favour Facebook’s features to use as a social networking utility for business purposes.

Obviously, some media holdings such as Amedia are very unhappy with Vkontakte, as they have already been accused of piracy several times, but criminal intent hasn’t yet been proven. In my opinion, the best strategy  for Facebook in Russia is to join forces with other frustrated companies and lobby the Russian parliament to reform copyrights laws on the Internet.  While the online piracy of movies and music in Vkontakte continues to exists, it will be extremely hard for Facebook to compete with the third most visited website in Russia. However, what kind of serious competition can there be between two companies which have the same investor? Interestingly enough, Mail.Ru Group (formerly Digital Sky Technologies),  the Russian Internet investment company which has a 32.5% stake in Vkotakte, last year paid £125 million for a 2 per cent stake in Facebook. So I believe that Facebook and Vkontakte will coexist successfully in Russia and hopefully members of both networks will only benefit from some  healthy competition.

Cyrillic Domain Era on the Russian Internet has begun!

May 22, 2010

According to The Coordination Center for TLD .RU, the administrator of the national top level domains .RU and .РФ (the national registry) cyrillic domain names will be available for use from the 25th of May. On the night of the 12th-13th May, the first Cyrillic domain in the world as .рф was launched, the two first sites президент.рф (president.rf) and правительство.рф (pravitelstvo.rf) began operating.

.рф  domain names must contain only letters from the Russian alphabet.Registration of domain names for state requirements is free, trademark owners could pay from 1,150 rubles ($40) to 10,000 rubles (about $350). The domain is aimed at raising the status of Russian as a global language, and is hoped to expand Internet use among Russian speakers unfamiliar with Latin characters. There are more than 45 million Internet users in Russia now and I wonder how such innovation would impact on the global Internet landscape.

Interview with Russian SEO expert Mike Shakin

May 11, 2010

I’ve done an email interview with Russian SEO expert and popular blogger Mike Shakin. I found out about Mike, while doing an online research into website development specialists in Russia. Mike has more than 3000 visitors to his blog per day and is an active member of  forums relevant to his area of expertise. From this interview I’ve learned about the particularities of running an online business in Russia. Mike lves in Omsk, located in southwestern Siberia, breaking out of the stereotype that major web development experts in Russia are based in the capital city. Mike does an amazing job with his blog. I always find his posts very informative and easy to understand.

How would you describe your occupation?

I work on the internet, focusing on websites development and promotion.

How many visitors  do you get to your blog  Shakin.ru a day?

 On the average, I get more than 3000 visits daily.

Is there a difference in the Internet usage levels in various regions of Russia? Which cities have the highest internet penetration level? 

Sure, there is. The amount of Internet users  depends on its affordability and availability. Moscow and St. Petersburg are the most Internet advanced cities. For example, in Omsk everybody knows about the Internet, but not everyone is fully conversant with it. Usually, people don’t go beyond social networking sites and emails.

Are you an active member of any social networking websites?

I registered in Odnoklassniki.ru long time ago, but haven’t visited it for a while. Recently, I’ve joined Vkontake.ru and Facebook, but don’t use it actively.

Do you  consider creating profiles on social networking sites and adding lots of friends is essential for any online business?

In my opinion, it is essential to know people running Internet resources relevant to your website, rather creating profiles on social networking sites. You can win from mutually beneficial cooperation. Obviously, it should be always give-and-take relationships.

Which Western blogs do you read to enhance your professional skills?

I always find a lot of useful information on Western online resources. Here is the list of blogs I read http://shakin.ru/seo/foreign-seo-resources.html.

 Which blog is the best in covering  SEO optimisation topics?

I would say Loren Baker, the founder of the SearchEngineJournal.com. He gave me an interview published here http://shakin.ru/interview/loren-baker.html.

 Do you read any textbooks about SEO?

In the very beginning of my career I read the book of Ashmanov ‘ Optimization and Promotion of Sites in Search Engines’ .  At present, I prefer to learn on practice. If I have to find out about particular topic,  I conduct experiments.

Are there any textbooks about SEO written by Russian experts?

I can recommend  only Ashmanov’s book.

Do you attend any conferences or seminars on SEO in Russia?

 No, I don’t. The distance from Omsk to Moscow is 2000 kilometres. It’s too far to travel.

What is the attitude of Russian business owners to online advertisement and SEO? Do they realise the importance of the Internet promotion?

In bigger cities more businesses appreciate the importance of the Internet for their development, in smaller ones many haven’t realised it yet.

Do you have a favorite Russian blog?

I like many blogs in Runet and can’t name the only one.

Which websites in Runet are the best sources of information about digital marketing, PR, social media?

The best way to keep abreast of the news is to subscribe to RSS feeds of leading in this area websites. Then I use the Google Reader to filter and look through information by search. Also I receive breaking news from following interesting people on Twitter.

What is the main difference between the Russian and Western blogoshperes?

On the English-Speaking Internet there are more advertisers and opportunities to make money blogging comparing to the Runet, where the majority of bloggers find it difficult to make money on blogs. Therefore, many blogs get abandoned after a while. However, those who keep going overcome any obstacles.

What is your advice to Western companies doing online business in Russia, for example Ebay, Facebook, Google? What should they consider not to lose money and avoid unpleasant situations?

 It is desirable to integrate with the Russian online payment systems – Yandex Money and Webmoney. For any foreign companies starting working on the Runet it’s essential to open regional representation offices and get the Russian-language technical support. As soon as I get the news that a foreign company opens a representative office in Moscow, I start to believe that this company has serious intentions on the Russian market.

Do you consider the possibility of a state-imposed censorship on the Russian blogosphere?

It’s hard to to say. Either way, certain rules must be applied, so fewer people would suffer from fraud and unfair services.

227 most popular websites on the Russian Internet

April 26, 2010

One of my favourite online activities is to discover new websites, analyse quality of content, figure out a website’s audience and check the amount of visitors. To gain this information I use free tools, mainly Alexa.com, installed to my browzer. Another way to keep abreast of the statistics is through data available online by trustworthy companies specialising in research.

In this post I would like to share an online resource, which helped me to learn a lot about Russian Internet or Runet.  Polish company Gemius, specializing in online research conducted a very thorough study into Russian speaking Internet or Runet. I use this resource to learn about Russian popular websites. The research findings are presented as a very simple graph, the methodology applied is described here. The latest data available was collected in December 2009 and all information is still relevant. The total number of websites listed is 227. Unfortunately, there is no brief description of a content of each website and it may take a while to go through the whole list. Besides this, it’s a really great source of information if you want to learn about major players in the Runet. In my next post I’m going to talk about the top ten websites listed. According to the graph, the amount of Runet users is growing.

Одно из моих любимых занятий в интернете – находить новые вебсайты,  анализировать  их содержаниe,  определять,  кто и в каком количестве их посещает. Для того, чтобы получить эту информацию,  я использую бесплатные инстpументы,  в основном  Alexa.com,  установленный на моем браузере.  Еще один способ получения  подобной информации это  ознакомление  c публикациями компаний ,  занимающиxся исследованиями онлайн.

В этом посте я хочу назвать источник, благодаря которому значительно пополнились мои сведения о  российском интернете.

Польская компания Гемиос, специализирующаяся на проведении комплексных интернет-исследований в Европе, провела подробное исследование сайтов Рунета. Я использую этот ресурс, когда мне нужно узнать, какие вебсайты наиболee популярны. Результаты исследования представлены в виде простого графика. Mетодологию можно найти здесь. Последние данные были опубликованы в декабре 2009 года, так что информация все еще актуальна. Всего перечисленo 227 вебсайтов. К сожалению, там нет краткого описания каждого вебсайта, и понадобится достаточно времени, чтобы пройти весь список. В любом случае это хороший источник информации для тех, кто хочет узнать про основных игроков в Рунете. В следующем посте я расскажу о первой десятке. И наконец, этот график показывает, что количество пользователей в Рунете растет с каждым месяцем.


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