Posts Tagged ‘Russian PR and social media blogs’

How Russian bloggers fought wildfires, and the official introduction of Internet censorship.

August 22, 2010

Recent wildfires in Russia and the failure of the authorities to deal effectively with the disaster  has provoked another wave of grievances with the present political regime. During this catastrophe the Russian blogosphere was full of negative remarks and discussions about the incompetence of the government. As far as I know, many intellectual and open-minded Russians are not satisfied with the current political regime which they see as corrupted, hypocritical and leading the country away from democracy, freedom of expression and human rights.

Nowadays more Russians believe that social media is the only trustworthy source of information and get the news from blogs, ignoring traditional mass media. This makes sense as major media outlets belong to the state or oligarchs who have strong connections to Putin and Medvedev’ team. Thus, main media outlets don’t cover news damaging to the reputation of the government, so people acquire a biased picture of everyday life in Russia.  Medvedoputi Медведопуты, a new term in Russian denoting Putin and Medvedev’s government and their supporters who controlthe mass media, seeing the Internet as the only place where reality can be covered adequately.

The way information about wildfires was presented in the media reminds me  of the soviet style communication system, when biased news was disseminated to people and strict censorship was the norm.History is repeating itself as the Emergency Situations Minister Sergei Shoigu is reassuring the public from TV screens across the nation that the situation is under control while it clearly wasn’t.

Many bloggers volunteered to assist in firefighting while others reported on a progress of their efforts as volunteers or correspondents kept informing about the state of firefighting efforts and encouraged people to participate and help each other. I enjoyed reading a witty and insisive post by a young woman, volunteer, who published her letter to Shoigu,responsible for dealing with wildfires all over Russia. This humorous and critical post received a huge response from bloggers and achieved 2368 comments! Another  good example of the increasing significance of social media is when the highly respected editor-in-chief of the Russian radio station “Echo Moskvy” Aleksey Venediktov re-posted a letter addressed to Putin from one of his listeners. In the letter a man explained why wildfires were so hard to stop, accusing civil servants and local authorities of theft, indifference and corruption. A great video called Civil Servants in English on this topic can be found here. Interestingly, Putin responded to this post with explanations of why it’s difficult to extinguish fires.

Undoubtably, the Russian government is monitoring blogosphere very carefully and there are many concerns in the online community about the introduction of Internet Censorship. The first step to restricting the freedom of speech has been taken with introduction of the ”one day rule”. In June the Supreme Court of Russia gave the right to Roskomnadzor, a federal service that supervises Internet and mass media communications for the Russian Ministry of Telecommunications to force websites to delete comments within one day of being notified or risk losing their mass media registration.When Roskomnadzor finds a comment they consider  inappropriate they will serve a notice to the outlet by email with a screenshot of the comment  The comment must then be removed within 24 hours,come to the  ” one day rule”. If the comment is not removed within the required time the outlet might lose their media registration.

Obviously,the purpose of this law is to prevent a dissimilation of unhealthy content sparkling racist violence and other dangerous behavior. However, it also opens the door for authorities to tighten their grip on the Internet media. Especially, taking into consideration the famous Russian corruption, when local authorities abuse their power and pursue individual goals by manipulating laws. I believe that the issue of censorship is going to be one of the top topics discussed  within online communities and I’ll be keeping a close eye on this topic.

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Why Facebook won’t beat Russia’s Vkontakte?

July 1, 2010

Russia is on the priority list of countries which Facebook is planning to ехpand into  in the near future. According to an article in the  Financial Times Mark Zuckerberg is planning to make Facebook the leading social networking utility on Runet. The ultimate goal of Zucherberg is to reach 1 billion users by 2012. He admitted that organic growth is not enough to turn such an ambitious plan into reality. Currently the Facebook team are seeking different ways penetrating non- English language online audiences.

I am very curious to see what kind of strategies Facebook is going to implement to win the audience of the main Russian social networking players such as Vkontake and Odnoklassniki . Vkontakte is  the most popular social network utility in Russia. The number of Facebook users in Russia is  1, 244 ,280 while Vkontake has 75, 604 ,275  members . There are many online conversations on Runet about Facebook’s plans to invade Russian cyberspace. I’ve observed that the majority of Russian bloggers are quite sceptical about Facebook’s intention to conquer Russia.

As an active member of  both platforms, I can compare them from an ordinary user perspective. Vkontakte has a few drawbacks, and the most considerable one is an ongoing problem with the security of personal accounts. From personal experience, my account has been hacked  a couple of times and used for sending out spam and viruses. As far as I know, many users have become victims of viruses spread via Vkontakte. Facebook is much more robust in this regard and I haven’t got any viruses through this network. Also in my opinion,  Vkontakte has a less user-friendly interface than Facebook. For instance, you have to navigate from page to page if you want to chat online or check the news feed. Alerts about comments on my pictures are sent to my email only and not always on time. While Facebook sends a notification to your main page immediately when another uses comments on your status or pictures. Vkontakte doesn’t allow you to be logged in and appear offline, which is inconvenient if you don’t want to reply to messages instantly or to be noticed online. Finally, Vkontakte doesn’t have the Like button, allowing users to subscribe instantly to the content they find interesting. In general, Facebook is much more convenient to use, it offers a broader range of features and a more comprehensive security system.

Nevertheless, Vkontakte offers a special feature which attracts more new members daily and makes them spend a lot of time online. Members are able to view thousands of pirated copies of domestic and foreign movies dubbed into Russian. In addition, it’s possible to upload and download video and audio files via the VK Tracker application. This is the most significant advantage of Vkontakte over Facebook. It can be perceived that the majority of Vkontakte members will not be as easily persuaded to join Facebook and to give up their convenient online entertainment. Indeed, Facebook may offer a broader range of features and the possibility to interact with an international crowd. However, this may not be enough be for the ordinary user.  Yet, professionals and companies may favour Facebook’s features to use as a social networking utility for business purposes.

Obviously, some media holdings such as Amedia are very unhappy with Vkontakte, as they have already been accused of piracy several times, but criminal intent hasn’t yet been proven. In my opinion, the best strategy  for Facebook in Russia is to join forces with other frustrated companies and lobby the Russian parliament to reform copyrights laws on the Internet.  While the online piracy of movies and music in Vkontakte continues to exists, it will be extremely hard for Facebook to compete with the third most visited website in Russia. However, what kind of serious competition can there be between two companies which have the same investor? Interestingly enough, Mail.Ru Group (formerly Digital Sky Technologies),  the Russian Internet investment company which has a 32.5% stake in Vkotakte, last year paid £125 million for a 2 per cent stake in Facebook. So I believe that Facebook and Vkontakte will coexist successfully in Russia and hopefully members of both networks will only benefit from some  healthy competition.

Interview with Russian SEO expert Mike Shakin

May 11, 2010

I’ve done an email interview with Russian SEO expert and popular blogger Mike Shakin. I found out about Mike, while doing an online research into website development specialists in Russia. Mike has more than 3000 visitors to his blog per day and is an active member of  forums relevant to his area of expertise. From this interview I’ve learned about the particularities of running an online business in Russia. Mike lves in Omsk, located in southwestern Siberia, breaking out of the stereotype that major web development experts in Russia are based in the capital city. Mike does an amazing job with his blog. I always find his posts very informative and easy to understand.

How would you describe your occupation?

I work on the internet, focusing on websites development and promotion.

How many visitors  do you get to your blog  Shakin.ru a day?

 On the average, I get more than 3000 visits daily.

Is there a difference in the Internet usage levels in various regions of Russia? Which cities have the highest internet penetration level? 

Sure, there is. The amount of Internet users  depends on its affordability and availability. Moscow and St. Petersburg are the most Internet advanced cities. For example, in Omsk everybody knows about the Internet, but not everyone is fully conversant with it. Usually, people don’t go beyond social networking sites and emails.

Are you an active member of any social networking websites?

I registered in Odnoklassniki.ru long time ago, but haven’t visited it for a while. Recently, I’ve joined Vkontake.ru and Facebook, but don’t use it actively.

Do you  consider creating profiles on social networking sites and adding lots of friends is essential for any online business?

In my opinion, it is essential to know people running Internet resources relevant to your website, rather creating profiles on social networking sites. You can win from mutually beneficial cooperation. Obviously, it should be always give-and-take relationships.

Which Western blogs do you read to enhance your professional skills?

I always find a lot of useful information on Western online resources. Here is the list of blogs I read http://shakin.ru/seo/foreign-seo-resources.html.

 Which blog is the best in covering  SEO optimisation topics?

I would say Loren Baker, the founder of the SearchEngineJournal.com. He gave me an interview published here http://shakin.ru/interview/loren-baker.html.

 Do you read any textbooks about SEO?

In the very beginning of my career I read the book of Ashmanov ‘ Optimization and Promotion of Sites in Search Engines’ .  At present, I prefer to learn on practice. If I have to find out about particular topic,  I conduct experiments.

Are there any textbooks about SEO written by Russian experts?

I can recommend  only Ashmanov’s book.

Do you attend any conferences or seminars on SEO in Russia?

 No, I don’t. The distance from Omsk to Moscow is 2000 kilometres. It’s too far to travel.

What is the attitude of Russian business owners to online advertisement and SEO? Do they realise the importance of the Internet promotion?

In bigger cities more businesses appreciate the importance of the Internet for their development, in smaller ones many haven’t realised it yet.

Do you have a favorite Russian blog?

I like many blogs in Runet and can’t name the only one.

Which websites in Runet are the best sources of information about digital marketing, PR, social media?

The best way to keep abreast of the news is to subscribe to RSS feeds of leading in this area websites. Then I use the Google Reader to filter and look through information by search. Also I receive breaking news from following interesting people on Twitter.

What is the main difference between the Russian and Western blogoshperes?

On the English-Speaking Internet there are more advertisers and opportunities to make money blogging comparing to the Runet, where the majority of bloggers find it difficult to make money on blogs. Therefore, many blogs get abandoned after a while. However, those who keep going overcome any obstacles.

What is your advice to Western companies doing online business in Russia, for example Ebay, Facebook, Google? What should they consider not to lose money and avoid unpleasant situations?

 It is desirable to integrate with the Russian online payment systems – Yandex Money and Webmoney. For any foreign companies starting working on the Runet it’s essential to open regional representation offices and get the Russian-language technical support. As soon as I get the news that a foreign company opens a representative office in Moscow, I start to believe that this company has serious intentions on the Russian market.

Do you consider the possibility of a state-imposed censorship on the Russian blogosphere?

It’s hard to to say. Either way, certain rules must be applied, so fewer people would suffer from fraud and unfair services.


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